NeoCon 2025 was buzzing—but Haworth gave us a moment to breathe, focus, and rethink how space can truly support the way people work today. From cozy curves and bold bronze finishes to thoughtfully curated zones, their showroom invited guests to explore where design meets intention.
We took it all in—from the newest launches (yes, we’re still thinking about Hello and that bronze Fern) to seven unique showroom spaces that balanced hospitality, collaboration, and quiet focus. Whether you were there in person or just want the highlights, here’s our take on the design moments worth revisiting.
Latest + Greatest from Haworth
With a fresh take on lounge (hello, Hello), bold bronze accents on a fan favorite (Fern), and new performance fabrics that bring softness and style, Haworth’s latest intros were made for thoughtful, high-impact spaces.
Refreshed Hello Seating
New Bronze Trim
Sustainable Fabrics: Vista, Hideaway, & Moondance
Tour Haworth’s NeoCon Showroom
Haworth’s showroom was thoughtfully divided into seven curated spaces—each one spotlighting a different facet of design. From immersive material moments to brand storytelling and research-backed workplace concepts, every zone offered a unique lens into how Haworth brings people, products, and purpose together. Here’s a closer look at what each space had to offer.
1. Reception & Lobbies
In this hospitality-inspired zone, Haworth showed how a well-designed lobby or reception area can do more than welcome—it can express brand identity, foster connection, and ground people as they enter a space. With soft textures, thoughtful details, and comfortable zones to pause or connect, this area redefined what it means to arrive.
2. Brand Displays
Throughout The Mart, River Park Plaza, and their showroom, Haworth celebrated the depth and range of its global brand portfolio. From refined European classics to bold, contemporary statements, each brand brought its own story, materials, and form language to the table.
One standout moment? The debut of Zanotta as the newest addition to the Haworth family—bringing legendary Italian craftsmanship and sculptural elegance into the mix. Together, these brands offer A&D professionals a curated, culturally rich palette of furniture and accessories that layer beautifully into any space.
3. Sustainability Jewel Box
This dedicated area spotlighted Haworth’s sustainability strategy in action—focusing on people, the circular economy, and high-performing operations. Highlights included the closed-loop Fern chair, the biodegradable Alder table, and the low-footprint Breck chair—each backed by innovation and a genuine commitment to better design for a better future.
4. Seating Experience
Haworth’s seating zone gave designers the chance to interact directly with ergonomic task chairs that go beyond support. Attendees could test features, explore material choices, and experience firsthand how decades of research and innovation translate into comfort, posture flexibility, and beautiful form.
5. Materials Lab
This hands-on zone brought Haworth’s materials strategy to life, featuring finishes and textiles that balance beauty, sustainability, and versatility. The space included the debut of three new fabrics—Hideaway, Vista, and Moondance—each designed to mix and layer seamlessly, offering new tools for designers to shape spaces with personality and purpose.
6. Experience of Work Pavillion
The pavilion was all about intentional zoning—creating environments that respond to why people come into the office and what they need to do once they’re there. From heads-down focus areas to energizing collaboration zones and soft restore spaces, it showed how workplace design can meet physical, emotional, and cognitive needs all at once.
7. DesignLab
This year’s DesignLab was an immersive blend of installation, community, and conversation. With experimental work from emerging designers, a curated speaker series, and warm hospitality woven throughout, this space became a creative hub—bridging innovation and inspiration in unexpected ways.
Revit Files Download
Explore the full library of downloadable Revit files from the Haworth showroom floor—each one ready to give you a head start on your next project. From private offices and collaboration zones to dining areas and more, these editable files make it easy to create an outstanding workspace with ease.
Hawaii
Corporate Headquarters
1738 Silva St
Honolulu, HI 96819
Phone: (808) 847-0911
Alaska
Office & Showroom
4401 Business Park Blvd., N-42
Anchorage, AK 99503
(907) 202-7069
Legal
About
Markets
Products
Resources
Connect
 |
 |